Kids at all stages
Rather than splitting childhood into strict phases, we focus on what families need day to day, allowing you to explore what feels right for your child right now.
Brands and products you’ll find here may support:
- Everyday clothing and footwear
- Play, learning, and development
- Creativity and imagination
- Sleep, comfort, and routines
- Outdoor play and exploration
- Home, organisation, and family life essentials
Sophie Says
Discover a world of imagination with our enchanting children’s books!
Captivating stories, vibrant illustrations, and valuable life lessons ignite young readers’ love for reading. Explore and watch imaginations soar!
University Games
The Learning Journey has been designing and manufacturing children’s interactive educational products for over 30 years! Now a division of University Games, we offer a range of high-quality, award-winning educational toys, games and puzzles, helping children prepare for school and beyond.
IndigoBlu | Family Art Studio
Family Art Studio Painting Kits were created to bring creativity to your home and to make memories with your loved ones. Enjoy quality time creating your own little masterpiece with your IndigoBlu | Family Art Studio Painting Kit.
My 1st Years
My 1st Years collection of children’s gifts are perfect for a toddler and children up until 7 years old. My 1st years are passionate about creating unique gifts with their personalisation service. Whether it is embroidery, flocking, printing or engraving with a child’s name or customised message – it will provide a child with a one-of-a-kind memento that can become part of a treasured memory.
Roma
The little ones in the house will share very funny moments with this sweet baby. Her touch is very soft and also gives off a pleasant aroma of vanilla that will make you not want to leave her side. Playing with dolls is very beneficial as it encourages affectivity, language, responsibility and, above all, imagination.
Gummee
Did you know there are up to 6 stages of teething? One thing we have learned since launching Gummee, is that babies vary a lot when it comes to milestones. Some babies are born with teeth, some still might not have any at all at 14 months!
Our multi-award winning products are designed with ease of use in mind for baby’s age and stage of teething.
Shine Books
Here at Shine Books, we are on a mission to create a more inclusive world, and we are hugely passionate about providing representation. We believe that educating children from a young age can have a hugely positive impact on acceptance and understanding.
Shine Books were created primarily for 5-9 year olds, but there is no set age limit!
Rainbow Designs
When it comes to classic characters, we are one of the leading forces and innovators in the toy and nursery industry. We are extremely passionate and care about what we do and the products we deliver.
Jovi Kids
The Jovikids JoyRide blends luggage and stroller into one, letting kids ride on top for fun while offering parents a quick-disassemble stroller option. With a comfy PU cushion and adjustable armrest, it ensures a safe and enjoyable journey for little explorers.
Tutti Bambini
Make every moment playful with our Gifts and Toys collection. From engaging toys to versatile play solutions, we have everything to inspire creativity and joy. Discover an exciting range that includes ball pits, climbing frames, play sofas, play mats, playpens and other essentials to make playtime unforgettable.
Balmonds
Balmonds hero balm, Skin Salvation, is an all-natural skincare treatment for eczema, designed to help manage and prevent the uncomfortable symptoms of eczema and psoriasis in babies from 6 weeks and older.
Tiny and Sweet
At Tiny&Sweet, we craft beautifully personalised baby clothing and gifts perfect for any occasion. Whether you’re celebrating first birthday, or simply cherishing a special moment, our custom creations are designed to make every occasion unforgettable.
Blues Baby
Charming, design led, traditional children’s clothing from birth to two years. Blues baby are a leading supplier to the UK high street and throughout the world.
Zello
The Zello Original White Noise Machine makes bedtime easier for little ones and adults, with 30 soothing sounds, from white noise, and calming lullabies to the familiar hum of a fan.
Gus + Beau
Our bestselling Rainbow baby playmat is the perfect addition to your baby’s play area. Made with premium, non-toxic eva foam, it provides a safe and comfortable space for your little one to play and explore.
Koo-di
We’re makers of thoughtfully designed products that make a big difference to your parenting journey. We’re all about super-useful, fuss-free products that look good and last the distance.
Babygator
Premium baby sleepwear thoughtfully designed for calm and comfortable bedtimes. The Babygator Napsack is a thoughtfully designed sleep sack created to help babies feel calm, secure, and comfortable at bedtime.
Swim!
Our fun, bespoke programme is designed to support your child through their introduction to swimming lessons. With small class sizes, teachers in the water with beginners and weekly themed lessons we will unlock their swimming potential.
Born Bizzy
We create mess-free, portable and reusable silicone drawing mats for kids. We’re here to make being out and about with your bizzy kids just that little bit easier.
Carefully Chosen Brands
The brands featured here are thoughtfully selected for their quality, care, and understanding of everyday family life. Our focus is always on sharing recommendations that feel practical, supportive, and easy to trust.
Whatever stage your child is at, Mum&Me is here to support you and your family as they grow.